Sector

Tourism

We anticipate demand so every destination is always ready.

What we solve

How we do it

  • Predictive models
  • Artificial intelligence
  • Big Data
  • Augmented reality
  • Data spaces
  1. Demand forecasting

    We anticipate how many visitors will arrive at a destination and when, so it can plan ahead.

  2. Personalised experiences

    We help tailor what a destination offers to what each type of visitor is looking for.

  3. Mobility and visitor flow analysis

    We study how visitors move around a destination to spread the crowds and protect its most fragile places, such as historic buildings.

  4. Smart destinations

    We help destinations make the most of their data to become more competitive and sustainable.

Success stories

  • AS4S

    Challenge
    Unpredictable overcrowding in rural destinations.
    Solution
    Digital tools that forecast visitor arrivals and help manage their impact on the destination.
    Result
    The destination anticipates visitor peaks and manages arrivals better.
  • Di4.0

    Challenge
    Making tourist destinations more competitive and sustainable.
    Solution
    Augmented reality, artificial intelligence and data analysis applied to managing the destination.
    Result
    Tools that help the destination understand its visitors and make data-driven decisions.
  • Royal Palace of Valladolid

    Challenge
    Making the Royal Palace and its surroundings known, as many local residents are unaware of them.
    Solution
    An augmented reality app, in Spanish and English, that uses QR codes to show historical figures and what the Plaza de San Pablo looked like 500 years ago.
    Result
    The app was launched in 2023 as part of the palace's 500th anniversary celebrations.
  • VisitUP

    Challenge
    Preserving historic buildings while still welcoming visitors.
    Solution
    A system that studies how visitor numbers affect each building and helps manage them to preserve it.
    Result
    A tool to understand visitor numbers in each building and protect it without closing it to the public.

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